Parent PartnershipThe Bedfordshire Parent Partnership Service approached me to create a new look for their newsletter, leaflets and stationery. They liked blue, wanted something that was distinctive but inexpensive and wanted to make use of some children's drawings. The local authority of which they were part also demanded that they comply with its own corporate identity guidelines.One of the children's drawings gave me the idea for the slogan "putting you in the picture" and the illustration that went with it. This summed up beautifully what the service is about - making sure parents aren't overlooked in decisions about children with special needs and making sure they are empowered with adequate information. I was able to provide a positive brand image that still fitted into the wider Council branding - and they were really pleased with it. Parent Partnership Newsletter |